Meet Shaun
Hi, I’m Shaun. I am a seasoned GTM leader with 18+ years of experience leading sales across FinTech, ConTech, software development, and professional services. I’ve held leadership roles at companies like Symetri, Trimble, FrontSteps, and ePlan Services (a Paychex Company), where I consistently built, scaled, and optimized go-to-market teams.
Throughout my career, I have successfully won business from iconic brands and complex enterprises, including Wynn Resorts, Vail Resorts, Google, SEH, Hazen & Sawyer, Denver Water, Bohler Engineering, and many more.
I am known for my hands-on, player-coach style, bringing tactical execution, strategic clarity, and a deep understanding of how to align sales, marketing, and customer success for sustainable growth.
Why I Started GTM Forge
After nearly two decades in the trenches, I saw the same problem over and over again: companies with strong products and smart teams, but disconnected sales leadership.
GTM Forge was created to bridge that gap, offering full-cycle sales leadership across the customer journey, from cold outreach to customer expansion.
I don’t just consult. I embed. I build. I lead.
Outside the Office
I am based in Raleigh, NC, and regularly travel to support GTM Forge clients across the U.S.
When I’m not helping companies grow, you can find me:
Constantly being proactive in up-leveling my own professional skills
Paddle boarding on local lakes
Carving up the slopes in winter
Traveling the world with my wife
Chasing sunsets with our two dogs
I believe that discipline, movement, and fresh air fuel better leadership, and better results.
"We make a living by what we get. We make a life by what we give." – Winston Churchill
