FORGING A REPEATABLE SALES ENGINE
GTM REVENUE LEADER | START-UP CONSULTANT
Shaun T. Rogers
Founder & Principal, GTM Forge
“I don’t just build sales strategies, I help build revenue engines that last.”
Close more deals •
Strengthen pipeline •
Grow accounts •
ShiftING founders from selling to SCALING •
Close more deals • Strengthen pipeline • Grow accounts • ShiftING founders from selling to SCALING •
The go to market Leadership Gap
57% of B2B companies say their GTM teams are misaligned across marketing, sales, and customer success.
— Forrester Research
Outbound Execution Challenges
60% of founders are still leading outbound sales past $2M ARR—slowing growth and draining resources.
— SaaStr
Customer Retention is Undervalued
65% of a company’s revenue comes from existing customers—yet most GTM teams focus 80% of their efforts on net-new deals.
— Bain & Company
Our THREE CORE PILLARS
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We build revenue engines that don’t stop at Closed Won.
From cold outreach to expansion and retention, GTM Forge helps unify your entire go-to-market motion.Outbound. Inbound. Expansion. All aligned.
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We don’t just deliver strategy—we help execute it.
GTM Forge embeds with your team to coach, build, and close alongside you.Less slides. More sales.
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We build repeatable frameworks that scale with your business.
No gimmicks—just proven processes designed to grow with you.Built for now. Ready for scale.
Services
GTM Advisor
Lightweight advisory model for early-stage companies needing senior GTM guidance without heavy lift execution.
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Weekly strategy session with CEO/Founder
Weekly coaching for up to 2–3 sellers
Unlimited 24/7 async access (Slack, email)
Transition support after engagement ends
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Investment: $____ / month (3-month minimum)
Sales Leader
Hands-on GTM leadership focused on building repeatable sales motion and driving revenue performance.
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Full fractional CRO responsibilities (strategy + execution + client lifecycle)
Weekly meeting with CEO/founder
Coaching sessions with AEs and AMs
Unlimited async access and support
Leads and runs weekly
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Investment: $____ / month (3-month minimum)
Fractional CRO + Sales & Marketing Operations
Soup-to-nuts commercial engine support, ideal for teams without operational muscle.
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• Workflow and process design
• Tool setup and automation
• List building and research -
• Dashboards, reports, workflows
• Creation of sales and marketing collateral (decks, banners, ads, signage)
• Graphics or micro-branding (logos, visual assets)
• Light content support — social posts, blogs, website copy -
Investment: $____ / month (3-month minimum)
Ad-Hoc Team Training & Leveling
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Mastering the full sales cycle
Outbound prospecting frameworks
Cold call mechanics and scripts
Sales email writing
Effective social selling w/ Partner at Luminetics
Account management & expansion
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Investment: TBD depending on scope
Lightweight advisory model for early-stage companies needing senior GTM guidance without heavy lift execution.
Why GTM Forge
After nearly two decades in the trenches, I saw the same problem over and over again
Shaun is a GTM leader with 18+ years of experience building and scaling sales teams across tech and services. He’s won enterprise business with brands like Google, Wynn Resorts, and Vail Resorts, and is known for his player-coach style that drives sustainable growth.
After two decades, Shaun saw a pattern: great products and smart teams held back by disconnected sales leadership. GTM Forge bridges that gap with full-cycle sales leadership, embedding to build, lead, and drive growth from outreach to expansion.